Top Churn Prevention Tools 2024
Marketing

Top 14 Churn Prevention Tools in 2024

Nicoleta Niculescu
March 19, 2024

Sometimes churn happens. Users might not fit the ideal customer profile (ICP). Your product might not have the right features. Or customer support might be lacking. 

In this article, we’ll help you find a churn prevention tool to help you manage and spot churn-risk users. Before we dig deeper into each tool and show you its best features, let’s quickly recap what a churn management tool should look like. 

What is a churn prevention tool?

First things first: What is a churn prevention tool? Churn management software collects data, analyzes it, and helps you predict churn. Churn prediction software helps you boost retention. It lets you find at-risk customers and act before it is too late. 

If you just increase customer retention by 5%, you’ll see a 25–29% increase in revenue. So, obviously, you must avoid churn at all costs.

How to choose the right churn prevention tool for you

Before we examine each churn management software, let’s review the most important things to consider when choosing the right tool. 

Budget

There are currently many tools available on the market. However, many of them might not be within your budget. Ask for a pricing plan before you decide on a tool. 

Features

There are a few features and elements that every good churn management tool should have. Here are some of the most important ones you should look for when choosing the right tool for you: 

Segmentation

One of the must-have features of churn management tools is customer base segmentation. This allows you to reengage specific users who are at risk of churn. 

For example, companies can segment the audience based on the number of support tickets they’ve submitted. Another effective way to segment your audience is by their health score. 

Rich analytics and tracking

A churn prediction tool should have rich analytics and tracking capabilities. This feature allows you to see how many customers have churned over time and track their performance. You can also spot some early churn indicators, such as lower product usage or low NPS. 

Integrations

Any good churn management tool should have various integrations. It’s hard to retain customers with a single tool, so you should look for a platform that integrates with your tech stack. 

Company size

Your company’s size will greatly influence your choice. Small businesses require different features and pricing plans than large enterprises. Make sure the tool is suitable for your company’s scale and can grow with you.

Customization and flexibility

Customizing features and workflows is crucial. It lets you adapt the tool to your business processes and needs.

Scalability

As your business grows, your churn management needs will evolve. Choose a tool that can scale with your business to avoid the need for frequent changes or upgrades.

Ease of use

The tool should be user-friendly and require minimal training for your team to ensure quick adoption and efficient use.

Security and compliance

Check that the tool follows data protection rules. These rules protect your company and customer data.

Now that you know what to look for in a churn prevention tool, let’s check out a few of the best platforms for retaining customers. 

Best 14 churn prediction and prevention tools

Custify

Custify customer success tool

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We are going to start this top with a complete customer success platform. Custify is a CSP that helps customer success managers engage with their customers from onboarding to renewals. With Custify, you can have a complete overview of your customer’s health with in-depth customer health scores. This feature allows you to spot at-risk customers and proactively reengage them to avoid losing revenue. 

Also, its automated workflows make it easy for CS managers to stay in touch with customers. They help keep customers engaged at each stage of the customer journey. Custify helps prevent churn. It also gives a clear overview of your customers. It does this with its Customer 360° view.

Best features: 

  • Customer health scores
  • Churn prediction
  • Segmentation
  • 360° customer view
  • Calculated metrics
  • Automated workflows

Pricing: Contact sales for details

Gainsight

Gainsight customer success tool

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Gainsight is a full Customer Success platform. It aims to enhance customer interactions and establish long-term relationships. It has robust tools for monitoring customer health, risk management, and success planning. 

The platform’s predictive analytics help identify potential churn risks and upselling chances. They provide a more personalized customer experience. Gainsight’s automated workflows streamline customer engagement. They ensure timely and relevant communication throughout the customer lifecycle.

Best features: 

  • Journey Orchestrator
  • Revenue Optimization
  • Customer Data Hub

Pricing: Request a quote from the Gainsight sales team.

Paddle (formerly Profitwell)

Paddle payment platform

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Paddle is a comprehensive payment platform designed for SaaS businesses. It covers billing, subscriptions, and global tax compliance. By automating and simplifying billing operations, Paddle enables companies to focus on growth. 

Paddle handles sales tax, fraud, and billing support. It reduces churn by managing failed payments well. Paddle stands out. It handles all money interactions. This includes managing relationships with payment providers. It also means matching revenue data from different billing methods.

Best features: 

  • Subscription and customer management
  • All-in-one payment infrastructure
  • ProfitWell Metrics

Pricing: 5% +50¢ per Checkout transaction (pay-as-you-go model)

Contact sales for custom pricing

Akkio

Akkio analytics tool

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Akkio is an AI-driven platform designed to improve customer retention rates and forecast churn precisely. Akkio uses machine learning models. 

They help businesses find at-risk customers early. Then, they create tailored strategies to keep them engaged. Its easy-to-use interface allows quick integration. It can deploy predictive analytics without needing deep data science knowledge.

Best features: 

  • AI Model Training
  • Customer Segmentation
  • Churn Prediction

Pricing: Starting from $49 per user/month

Churnly

churnly churn reduction platform

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Churnly is a dedicated churn reduction platform that helps businesses understand why customers leave and how to keep them. It fits with your tools. It gives useful insights and automatic help for at-risk customers. 

Churnly’s features identify key churn indicators. They also automate personalized re-engagement campaigns. This improves retention rates effectively. 

Best features:

  • Actionable predictions
  • Custom APIs
  • Intuitive dashboards

Pricing: Available upon request.

Baremetrics Cancellation Insights

 Baremetrics cancellation insights feature

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Baremetrics offers Cancellation Insights. It’s a tool designed to help SaaS companies reduce churn by understanding why customers cancel. 

When a customer cancels their subscription, Cancellation Insights gives them a custom survey to determine the reason for their decision. The feedback from the survey helps businesses take action, address common issues, and prevent future churn.

Best Features:

  • Customizable cancellation surveys
  • Detailed churn reason tracking
  • Integration with your billing system
  • Insights and analytics on cancellation trends

Pricing: Your company’s monthly recurring revenue (MRR) determines Baremetrics’ pricing, which includes Cancellation Insights. They typically offer tiered pricing with different features included at each level. For exact pricing, you’d need to check with Baremetrics directly.

Nektar

Nektar churn prevention tool

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Advanced AI-driven software powers Nektar. It predicts churn and provides customer intelligence. Customer success leaders designed it. The software captures data and provides intelligence, aiming to tackle the many challenges of customer churn. Nektar uses the power of artificial intelligence. It gives businesses key, usable insights into customer relationships, helping them protect their revenue.

The platform helps customer success teams find vital information about most customers, not just the typical 10%. This ensures a deep understanding of churn risks and upsell opportunities. By facilitating a data-driven approach, Nektar supports sustainable, customer-led growth.

Best Features:

  • Automatic capture of all Customer Success Manager activities
  • Planning and monitoring of executive engagements
  • Consistent engagement with all key stakeholders
  • Identification of at-risk customer accounts (single-threaded accounts)
  • Churn risk mitigation strategies

Pricing: Contact sales for details. 

Fayrix

fayrix data since solution

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Fayrix combines data science and advanced analytics to offer a custom churn prediction solution. Its platform analyzes past data and customer interactions, forecasts churn risks, and improves retention strategies. Fayrix tailors its services to fit each business’s needs, offering personalized insights and recommendations to reduce churn.

Best features:

  • Customer behavior forecasting
  • Client base segmentation
  • Customer retention plan development

Pricing: Custom pricing based on client requirements.

Qualtrics XM

Qualtrics XM customer experience platform

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Qualtrics XM makes it easy for businesses to gather, analyze, and act on customer feedback. It offers a comprehensive look at ‌customer experience across various platforms, helping companies improve customer satisfaction and reduce churn. Qualtrics XM has predictive intelligence, helping businesses find and fix problems before they harm customer happiness.

Best features:

  • Experience Data Analysis
  • Automated Actions
  • Personalized Insights

Pricing: Contact for pricing details.

Retently

Retently churn reduction tool

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Retently helps businesses by improving customer satisfaction and reducing churn. It does this by efficiently collecting and analyzing customer feedback. The NPS (Net Promoter Score) system helps companies gauge customer loyalty. They can use it to implement targeted strategies to improve retention. 

Retently offers customizable survey templates, automated feedback collection, and in-depth analytics, which help you understand customer sentiment and behavior.

Best features:

  • Sentiment analysis
  • Real-time data and holistic instruments
  • NPS, CSAT, and CES feedback

Pricing: Starting from $25 per month

Churned

Churned churn prevention tool

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Churned is a special platform that helps detect early signs of customer unhappiness and prevent churn. It offers real-time analytics, customer feedback tools, and predictive modeling. 

They help businesses understand customer needs and address issues proactively. Churned’s automated workflow capabilities enable personalized customer outreach, improving customer retention.

Best features:

  • AI-based health scores
  • Automated alerts
  • Personalized customer contact channels

Pricing: Starting from €199/Month

Raaft

Raaft custom cancellation flows

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Raaft helps businesses retain customers by offering alternatives to account deletion. It can replace the traditional “delete my account” option. It offers customizable solutions that aim to address customer concerns and reduce churn. 

Raaft provides many retention strategies, helping businesses see why customers may leave and offering tips on how to keep them engaged. This tool aims to improve customer retention rates and maintain revenue streams.

Best features:

  • Custom cancellation flows
  • No code editor
  • Feedback collecting

Pricing: Starting from $79 / month. Free plan available

Churn Buster

Churn Buster churn prevention tool

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Churn Buster helps eCommerce businesses lower payment-related churn by automating recovery and analyzing churn trends. It offers smart retries, which include detailed reporting. These all aim to maximize customer retention and recover lost revenue. 

Churn Buster is hands-off, letting businesses focus on growth while reducing churn due to payment issues.

Best features:

  • Custom outreach
  • Reporting
  • Automated recovery process

Pricing: Custom pricing based on volume and needs.

ChurnZero

ChurnZero customer success tool

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ChurnZero is a customer success tool that helps SaaS and subscription businesses reduce customer churn. Its platform provides tools for automating communications, tracks how customers use the service, and delivers useful insights. 

ChurnZero lets companies personalize the customer experience, automate and scale repetitive tasks, and identify at-risk accounts early. 

Best features:

  • Customer health scores
  • Customer journeys
  • In-app communications

Pricing: Contact for pricing details.

Using churn prevention software to retain customers

In conclusion, reducing customer churn is crucial for maintaining and increasing revenue. Even a slight rise in retention can greatly affect profits. This article has outlined key parts of churn prevention tools and highlighted the top platforms for managing and cutting churn well. Businesses can choose the right tool by considering factors such as budget, features, company size, and compliance. The tool can identify at-risk customers, boost customer engagement, and improve retention.

As you can see, there’s a wide range of churn prediction platforms that you can choose from, depending on your needs. With the right tools, you can increase your chances of decreasing churn and offering a better customer experience.