“Remote marketing jobs” have become a buzzword in the job market, and they’re not going away anytime soon.
A new study from LinkedIn shows a steady rise in the number of remote jobs available for US-based marketers. As companies became more comfortable with work-from-home teams, remote roles for digital marketing specialists and copywriters grew in demand over the past six months.
According to Search Engine Journal, as of May 20, the percentage of paid job postings on LinkedIn that offered “remote work” had risen by 457% compared to one year earlier.
Remote jobs are just what they sound like: jobs you can do from home or anywhere else with internet access. These jobs are ideal for people who don’t want to deal with the daily commute or for those who simply want more flexibility and control over their schedule.
Luckily, there are tons of remote job listings out there! And we’ll give tips on ensuring your skills align well with each position so that getting hired is as easy as possible.”
Luckily, there are tons of remote job listings out there! And we’ll give tips on ensuring your skills align well with each position so that getting hired is as easy as possible.”
What are the skills needed for remote marketing jobs?
Here are the most essential skills required to succeed as a remote marketer in today’s economy:
SEO and Copywriting
SEO takes up a big chunk of the marketing pie. The trade and selling of products and the exchange of services are moving into the online world. For example, 66% of people research online before paying for a product or service.
With its three pillars of
- On-page SEO (content writing & UX/UI design for optimizing the pages on a website);
- Off-page SEO (doing PR through email & LinkedIn outreach for brand mentions and link-building);
- Tech SEO – optimizing the website for speed, for the mobile version, disavowing spammy links pointing to your domain, using 301 redirects, etc.
It’s safe to conclude that today SEO is the biggest piece of marketing activities, together with copywriting. Copywriting is the backbone of marketing. It’s how your website talks to your web visitors, guides them, and persuades them to stay longer on site, subscribe to your newsletter or take the next action and convert into paying customers.So it’s imperative to invest in these two skills, including SEO services, if you’re looking to secure a remote marketing job and keep it.
Content curation
Today, 76% of marketers share and distribute curated content on social media.
Content curation is the process of gathering, sorting, and presenting content from other brands or people from around the web that you share with your social media accounts with your own spin on it. In other words, it’s what you do when you reshare a post.
Still, instead of just tweeting links to interesting articles and videos, you retweet them with a few lines of commentary or your opinion about the subject. Consider adopting this practice to your overall content marketing strategy. Here’s a step-by-step guide to content editing to help you make the most of it.
Content curation can also refer to creating blog posts based on another person’s writing. Such as cleverly “paraphrasing” someone else’s content while giving them credit.
If you’re interested in content curation jobs or posting one of your own, many sites specialize in just that. One example is Contently (formerly Blogmint) which connects brands with writers who can create original work based on existing articles or videos found elsewhere online.
Project management
You’ll need to have some experience with project management. A good project manager will define the scope of a project, set goals and timelines, manage resources and expectations, and keep everyone on track throughout the entire process. They should also be familiar with various project management styles.
Project management skills are also a good way to demonstrate that you can manage multiple tasks simultaneously and keep them all moving in the right direction.
Remember, project management skills aren’t the same as technical ones. For example, a project manager doesn’t need to know how to build a website but should know how to manage the people who do it.
Being comfortable with technology
For example, remote marketing jobs are often based on writing, editing, and email outreach. Naturally, understanding how to use tools, such as a content management system (CMS) or being comfortable using Google docs and WordPress, is an essential skill for any remote marketer.
You also need technical skills. This means knowing how to use different types of software, such as Google Analytics or email outreach software. You’ll also need to be familiar with various social media platforms like Facebook Ads Manager or Hootsuite to track your performance and make informed decisions about what works well for your business at any given time.
Creative skills
The importance of creativity in marketing can’t be overstated. Marketers are tasked with creating a compelling, engaging, and effective message to entice customers in today’s digital landscape. However, what differentiates successful marketers is their ability to think creatively and to develop new ways to reach their audiences.
The following skills and techniques can help you hone your creative thinking abilities:
- Write down as many ideas as possible on paper or a computer simultaneously. Don’t worry about whether they’re good or bad;
- Brainstorm with friends and colleagues until something sticks;
- Take time to sit back and relax. Doing this will help you clear your mind.
Take a break from the problem, and approach it with a fresh perspective when you return. Explore different angles of the issue through research and interviews. Bring in new people to help solve problems.
How to find part-time remote marketing jobs: 15 tips and tricks
Finding a part-time remote marketing job is a lucrative quest but also a challenge. That said, if you’re willing to put in the time and effort — and keep searching until you find what you want — you’ll eventually get there! Here are my top 15 tips for finding and securing a part-time remote marketing job:
Experience is key — but not always necessary
According to NACE’s Job Outlook survey, 65% of employers prefer their candidates to have relevant work experience.
More experience with a particular skill, tool, or platform will help you be more efficient at it in the long run. But if there’s one thing I’ve learned while working remotely over the last decade — it’s that nothing beats passion. If you’re passionate about something, it’ll show in your work. But, on the other hand, if you’re not passionate about what you’re doing, chances are it won’t matter how much experience you have — it won’t be enough in the long run.
Get certified in social media
Social media certifications can help give you an edge. Social media is a popular marketing tool and will only become more important in the future. Certifications are a way to show that you’re serious about your career, which can make you stand out from other candidates who aren’t willing or able to get certified.
Update your resume
(image source: BeamJobs)
When looking for a part-time remote job, the application process will undoubtedly involve submitting your resume. Make sure yours is up-to-date and free of errors. It should also include keywords relevant to the job description you want. If the position requires specific knowledge or skills, ensure your resume includes those too.
Your resume should have a clear organizational structure with sections such as “Education” and “Work Experience” broken down by years or months. Additionally, include details about where you worked, tasks you performed there, and any awards won or special projects completed during that time — but don’t overdo it! Listing every little thing from each previous job will make your resume long and hard to read.
Create a portfolio
You can create a portfolio simply by uploading your work to the internet. However, if you want to be more selective, ensure that the work included in your portfolio highlights your skills and experience. While it may feel like something from a technical school student’s freshman year, creating a website showing off what you’ve done is an excellent way to show potential employers who you are and what you can offer them.
If you have some experience as an online marketer but don’t have much creative flair, consider offering up services such as:
If you have some experience as an online marketer but don’t have much creative flair, consider offering up services such as:
- Creating graphics for social media posts, including banner ads and Facebook cover photos
- Writing copy for landing pages or other promotional materials.
- Designing email newsletters
Make connections with fellow marketers on LinkedIn
LinkedIn is a great place to start your job search if you’re looking for part-time remote marketing jobs. It’s the best social media platform to hire marketers because it allows users to share their work experience and expertise. You can find people in your field and contact them to see if they know of any jobs or opportunities. You can also use LinkedIn to search for companies hiring remote workers and then reach out directly.
- You can use LinkedIn’s advanced search filters to filter by Location, industry, and title/role. For instance, if you’re a freelance writer looking for copywriting gigs in Los Angeles as an experienced professional, type those keywords into the “Advanced Search” box on the right side of your screen — then click “Search People” at the top left corner of your page.
- Once there, scroll down until you find “Expertise” under Skills & Interests: click on that category. It’ll open up another page where you can add more information about your writing experience (for example: “I also write SEO copy”). Then hit Update Settings at the top right corner before returning to the Advanced Search filter by Location (Los Angeles) or Industry (Advertising).
Consider the many terms for remote marketing jobs
(image source: JobRack)
A company can express its demand for remote personnel in various ways. Knowing which terms to search for will help you distinguish between remote and in-house employment. The following are examples of how a company may phrase a distant position:
- Work-from-anywhere
- Distributed workforce
- Work-from-home
- Virtual job
- Online job
- Agile workforce
Look for part-time remote marketing jobs that fit your skills, interests, and goals
Now that you know what a part-time remote marketing job is, it’s time to find one. But before you look for jobs, remember these key things.
- Look for part-time remote marketing jobs that fit your skills, interests, and goals. If you don’t know what kind of job will be a good fit for you, try to find a position that’ll help guide your career path toward finding something better suited for the future when it comes around (and trust me — it will)
- Once you know what kind of job you want, it’s time to look for part-time remote marketing jobs. You can find these positions in many ways, including:
- Looking through job search sites like Indeed, CareerBuilder, and ZipRecruiter.
- Searching for part-time remote marketing jobs on LinkedIn or Reddit.
- Contacting companies directly to see if they have any positions open.
- Searching job boards (Monster and Indeed are great places to start).
- Reading industry-specific B2B blogs and websites (like this one!).
Search online job boards
(image source: Jobcase)
You can search job boards online by typing keywords into the search bar and combing the results. Job boards are an excellent way to find part-time remote marketing jobs because they are easy to use, and most are free.
Apart from Jobcase, other such boards are Indeed, Hubstaff Talent, and Let’s Work Remotely.
Leverage your social networks
Leveraging your social networks is a great way to find remote marketing and technology opportunities. Social media is an ideal tool for building relationships with people in your industry, gaining valuable insights, and staying up-to-date on relevant news. If you’re just getting started, here are some tips for using social media to succeed in your job search:
- Send a connection request to people you already know. Even if they aren’t directly involved in hiring decisions, they might know someone interested in hearing about an opportunity that’s right for you. Also, consider contacting old colleagues or classmates who could bring new connections into play.
- Use LinkedIn as an online resume — or even create a dedicated profile just for this purpose! Include all relevant education and work experience, so potential employers know what skill sets make up your background.
- You can also include any published articles about yourself or industry topics that may be helpful when attracting new connections in digital marketing/tech jobs/search engine optimization (SEO).
Read blogs about the type of remote marketing job you want to land
Blogs are a great way to learn about your field’s latest trends and techniques. But they’re also a great place to see what others are doing right (and wrong). You can get ideas for how to do things differently or improve on what you’ve done until now. Plus, it’s always nice to have some fresh inspiration!
(image source: Ahrefs)
Once you’ve built up a list of blogs to follow, start reading them. Bookmarking the most interesting and relevant ones for your particular field or niche can be helpful so you can return and read them later. You may also want to sign up for an account with each blog’s website so that they’ll send you emails when new posts go live.
Follow relevant companies on social media
Following relevant companies on social media is one of the easiest ways to show interest in an organization and put yourself at the top of their list when they’re looking for new employees.
Some companies use Facebook to search for new employees. Companies use scheduled Facebook posts to advertise open positions.
Look at a company’s social media presence when searching for part-time remote jobs. Are they posting about projects? Do they use industry hashtags? What vocabulary do they use when describing their work?
If you like what you see and want to learn more about the company, follow them on Twitter! This will help keep you informed on what’s happening in the organization and allow you to interact with potential hiring managers.
Apply for jobs without a clear description or qualifications listed in the ad
If you can’t find a job that fits your skills and experience, apply anyway. If a company wants to hire you, they’ll figure out how to make it work. Chances are there’s something you can do for them!
For example, I recently applied for an entry-level marketing role at an online retail store because it was one of the only jobs that piqued my interest in the entire state of Florida. It didn’t pay much—$12/hour — but what appealed to me wasn’t the money, but rather the opportunity to gain new skills and experience before moving back home again in early 2020.
Over those three months, I learned more about SEO than I ever thought possible. That working education turned out to be extremely valuable, as I’ve had several other companies reach out to me because of my experience in SEO.
Follow up
The search for a remote marketing job can be lengthy and challenging. Following up is essential if you don’t hear back immediately.
Keep in mind that not all jobs are created equal. Some companies post similar positions more often than others, so try applying to several positions within those companies before moving on.
If possible, look into related jobs at other companies, too. There might be some overlap in skill sets required between different types of positions (eSports marketer/content writer/social media manager).
This way, both parties win. They get someone who already knows something about their business while still being able to introduce new perspectives into their team culture.
Prepare for interviews beforehand
- Research the company
Research the employer before you go into an interview. If you know what products and services they offer, or if you can identify some of their competitors, the interview will be smooth sailing.
- Practice answering questions
Get ready to answer the most common interview questions, such as: “Tell me about yourself” and “Why do you want this job?” This Youtube video might help you answer them in the best way possible.
Be flexible and patient
After you’ve found a few potential jobs, be patient and keep looking for the one that’s right for you. Many people find their first attempt at finding a part-time remote marketing job doesn’t work out, but this doesn’t mean they should give up.
The best way to land a great remote position is by being flexible. You can also improve your chances of being hired by ensuring your resume meets the needs of different employers, so update it regularly!
Where to find remote marketing job listings?
A great place to start your search is with web platforms specializing in remote jobs. There are many of these, and they vary in how much information they provide in their postings.
(image source: Betterteams)
Some offer more detailed descriptions than others, but it’s a good idea to check out all of them when browsing for new job opportunities. The more you learn about each company, the better your chances of landing an interview and getting hired!
You’ll also want to use sites like LinkedIn and Indeed because they tend to have more details about each position than other websites.
What are the benefits of remote marketing jobs?
For many people, the benefits of remote marketing jobs are obvious. You can save money commuting by working remotely and avoid the office commute altogether. You also open yourself up to various new opportunities that you might not be able to find if you were stuck in an office all day. But there are other reasons remote marketing jobs are so great!
Open up new opportunities
Remote marketing jobs are a great way to open up new opportunities by allowing you to work from anywhere. You no longer have to commute or sit in traffic, but you can also work for companies worldwide. If you’re looking for something more than an entry-level job, these remote positions offer a chance to build your skills while earning a living and building your resume.
Remote marketing jobs are often freelance or contract positions, meaning those companies usually function with contract management software for legal contracts, not including health care or retirement planning benefits. However, suppose you’re interested in working on these projects long-term. In that case, you must understand what this means for your finances to plan accordingly.
Create the perfect work/life balance
Not having to commute every day means more time with friends and family.
You can also be wherever the best opportunities are — on the beach or at your favorite coffee shop — so long as there’s an internet connection.
Remote jobs let workers avoid office politics and dress codes.
Save money on travel
You can work from anywhere, anytime. You don’t have to commute to an office, and you don’t have to travel outside of your home for meetings. This can save you money on gas, parking fees, and wear and tear on your car.
You could host the meeting at your place if you need to meet with clients or colleagues. Or, you could meet up at a coffee shop or restaurant if you prefer a more social atmosphere.
What’s not to love about working remotely and traveling at the same time while visiting new places and meeting new cultures all over the world? If you’re a solo traveler, check out RemoteYear – they organize one- to four-month trips or even year-long journeys for digital nomads. Additionally, if you need to store luggage in Paris during your travels, many services and facilities are available throughout the city to make your journey even more convenient.
(image source: RemoteYear)
Enjoy flexible hours
Flexible hours are a great benefit of remote marketing jobs.
You can also take breaks when you want them. Start and finish your day when it suits you.
For instance, maybe you’re an early riser who enjoys the serene beauty of dawn, and with remote work, you can begin your day as the sun rises, ready to tackle tasks with renewed energy. During your breaks, you could even browse through websites offering modern live edge tables to furnish your workspace with a touch of nature’s rustic charm.
Or, maybe you’re a night owl who does your best work in the evening, so you’re drinking your espresso at 5 pm. Remote work makes flexible hours not only possible but the norm.
Save by avoiding the office commute
One of the biggest benefits of remote marketing jobs is that you’ll avoid the commute to an office. Not commuting saves you more than just time. This also means that you could decide to rent an apartment in a city with less traffic and pollution from cars.
- First, it means not spending a significant part of every weekday on your way to and from work.
- Second, it reduces stress. No one likes being stuck in traffic or the risk of missing their train or bus, etc. Not to mention dealing with inclement weather days.
- Third, it saves money by reducing costs like gas, parking fees, tickets, etc.
- Fourth, don’t underestimate the amount of greenhouse gas emissions saved every year by not commuting (see graph below).
(Image Source: IEA.org)
Conclusion
Landing a remote job can be tough, but it’s not impossible. Keep in mind that plenty of companies hire for these positions, and they’re looking for dedicated individuals willing to work hard in exchange for flexibility and freedom from traditional office environments. So if you have what it takes – and we think you do – keep at it!
If you want to find a part-time remote marketing job, it’s important to stay positive and keep looking. You never know when the ideal opportunity might appear. The job you’re looking for is out there somewhere. You just have to keep searching until you find it.